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Back when I was your age…

It’s inevitable, though I would like to have thought it would never happen to me. I get older, and things change faster and faster. I’ve often commented on how my career didn’t exist when I graduated from high school. I started college with a typewriter. A mechanical one, for crying out loud. But the thing that got me on this kick tonight was phones.

Anyone in their late thirties should be able to remember a time when cell phones were not as common as wallets. I remember when people would call you, and if you didn’t answer they just tried back later. No harm no foul. Nowadays, everyone cops an attitude if you don’t pick up the moment they call. People really are starting to expect other people to always be available.  You can tell I’m getting older because I said “pick up” the phone. Since you practically have the cell phone in your hand all day that’s not really an accurate phrase anymore. Though I do take a geeky old-person pleasure in hearing when people leave a message on their voicemail box like “hi, I’m away from my phone right now” or “I can’t get to the phone right now”… when you know with 95% certainty that the thing is right there in their pocket. (Or even better, “I’m on the other line”.)

Actually, what really sets me into the old fuddy duddy category is that I get crabby about always being available to everyone at anytime. I miss the days when a car ride was a time you didn’t have to have a conversation with someone, unless they were in the car with you. I miss the days when you didn’t lose your damn phone or accidentally put it in the washing machine, because it was stuck to a wall in your living room or kitchen.

Despite my crankiness, I find myself wondering what the future’s going to be like, even just 10 or 20 years from now. If you’d told me about cell phones when I was in high school, I’m not sure I’d have believed that we’d be walking around with little Star Trek phaser looking devices that would let us take pictures and video, send text messages, play games, surf the Internet, and sometimes take calls. Granted, it’s no hover car, but it’s still pretty darn scifi. Well, it was then.

What’s next for the Web? There’s an interesting tug of war between the increasing advancement of technology, and the shove of societal momentum. It leaves me not entirely sure that the future will come as fast as some predict. Despite having lived through many surprising changes (digital music, cell phones, the Web, etc.) I find it hard to envision what sort of technology people will embrace enough for it to become embedded in our lives.

My guess is that it’s technology morphing into what doesn’t appear to be technology. What I mean is that it seems that the more advanced we get, the more our technology mimics “the real world” around us. Programming languages are a perfect example. When I first learned to program it was on an Apple II+ writing lines of very linear code. A program was a list of instructions to be followed by the machine. In college I had to unlearn that and grasp the concept of Object Oriented Programming which fascinated me because of it’s similarity to physical objects. For example, if I’m writing a program that manipulates information about dogs, I would first create an “object” that described a dog in general terms. I can then create “instances” allowing me to easily define different types of dogs, without having to rewrite an entire program. It seems like the closer the technology comes to mimicking reality, the more powerful it gets. As we start to play with different mediums of computing (using the electrons in an atom to store bits instead of a hard drive) it seems we might begin to actually merge technology with reality. It might be that someday, all physical matter is part of a computer that can be programmed to do anything we want. Where along this road do websites become irrelevant?

A website is very often a substitute for you, or your business. It interacts with people on your behalf. Maybe what’s next is actual reproductions of ourselves, perhaps run by an artificial intelligence modeled on our own minds that can interact with any number of other people at the same time? It seems like the benefits of saved time would ensure this be at least as overpowering as cell phones. Or maybe instead of substitutes, we are able to finally merge with our technology and expand our capabilities enough to interact with anyone and everyone, all at the same time.

The role of designer, I believe, will always play a part… or developer, or programmer, or whatever you want to call it – a person who manipulates a medium to produce a desired result. The canvas and tools will change, but there will always be a role for the creative mind.

Just remember though, when I was your age, we didn’t have no fancy Internet and HDTV and DVD and MP3…. we had to actually interact with each other. And if we live long enough to see technology advance far enough, we’ll make it be that way again!!

The Sincerest Form of Flattery

My wife owns (and at the time of this posting is selling) a dog training business in Negaunee township called Tandem Dog Training. A new-to-the-scene competitor (or her designer) apparently felt that my wife’s website was worth copying. Take a look….

My wife’s website (that we built):

The ripoff:

While the main difference is that the copy is of lesser quality (yes, I’m biased, but still)… if you’re not seeing the plagiarism, the main points are:

  • Colored background with rounded content corners
  • Dog with drop shadow laying on the top right corner
  • Two-tone menu with a thin border underneath
  • Content: text on the “about” page – sentences are the same in many cases with a single word “changed”
  • Content: classes are almost identical, just slightly different prices

To give an example of some of the text duplication, read the following…

Example 1

TANDEM: “Hi, I’m Julie Lyle, the owner of Tandem. I have had a passion for all animals, and specifically dogs, since I was very young.”

RHODES: “Hello, my name is Jennifer Rhodes-Bingham. This all started when I was eight years old.”

Example 2

TANDEM: “My immediate family includes husband, Nathan, owner of the The U.P. Web Maestro; step-children: Josh (16), Joey (15), and Kari (13); son Raymond (3), German Shepherd Dog/Doberman mix Shelby (10), Labrador Retriever Ramsey (4) & Doberman Pinscher Duncan (1).”

RHODES: “My immediate family consists of my husband Adam, and my four dogs. I have two Greyhounds Beth Ann (7) and Foxy (3), a Golden Retriever Ace (5), and my Italian Greyhound Kylie (5).”

Looking at the code behind the pages, there are further “similarities”… for example, the keyword meta tag…

TANDEM: Dog Training, Marquette Dog Training, Puppy Classes, Dog Training Classes, Obedience, Dog Behavior, Negaunee, Michigan, Daycare, Dog Day Care, Doggie Daycare

RHODES: Dog Training, Puppy Classes, Dog Training Classes, Obedience, Dog Behavior, Negaunee, Michigan, Rhodes to Obedience, On the Rhodes to Obedience, Rhodes, Jennifer Rhodes, Jennifer Rhodes-Bingham, Jennifer Rhodes Bingham

Changing the order of things isn’t creating, it’s copying.

I can’t be sure whether this was something done entirely by the “designer” or if it was also the website owner, but if it was the owner, the designer has a responsibility in cases like this. Unless specifically stated otherwise, when content is created and put on the Web, it is the copyrighted intellectual property of the publisher. When I contacted the designer of the On The Rhodes to Obedience website, Heather Pringle, this was her response…

“I’m not sure what you are talking about.  She has a dog obedience class.  She told me what pages she absolutely wanted on the site so that is what I had to design around.  I had 2 designs for her and this is the one she choose.  I do know that Tandem is another dog training school which is similar to Rhodes to Obedience.  It is a business website so there are going to be similarities between two websites of the same business.  All the code and logo design are original and the pictures are property of the site owner and are used with her permission.”

…which doesn’t quite address the point. It’s not specific images that were copied, but the design and content. Not much different than handing in a term paper in college that you copied from your roommate. While on one hand this sort of thing is annoying, imitation is supposedly the sincerest form of flattery.

Is it time to update your website?

Things change. Don’t be afraid of letting your website evolve and grow better with time. Often, once a website is completed, it’s left alone for years. This might be because it was such a hassle getting it finished in the first place, or maybe no one can find the password and the last web guy seems to have disappeared, or it might be just that you don’t see anything wrong with it. However, you should periodically reassess your website in terms of whether or not it’s doing anything for you. What do you and your business need from your website?

A difficult hurdle for many is that if you’re a business, then your website’s content isn’t for you. It’s an all too common mistake that the CEO of the company requires the site design and content to be “just so” because that’s what they like. With no thought given to the people you’re trying to reach with the website, this is a recipe for mediocrity and lack of ROI. As tough as it sounds, the typical website visitor doesn’t care about YOU, they want to know what you can do for THEM. The websites that focus on that, will always be more successful.

I found a great commentary that goes into this in some depth, focusing on real estate websites. (I think it applies to most other types of businesses as well.) It’s Rethinking Your Outdated Website, by Vinny LaBarbera on his Real Estate Marketing Blog.

When thinking about redoing your website (or building it in the first place for that matter) it’s good to get feedback from other people. But if you do this, make sure to get a wide sampling from different types of people. Those closest to you will tend to answer questions like “what do you think of my website” in the same way that husbands answer their wives when asked “does this dress make me look fat?” Your best feedback will come from a total stranger.