I’ve long believed that it’s GOOD to be different. When I was a teenager, my mother bought me a book with a picture of several apples and one orange on the cover, called “Dare to be Different.” I laughed when I saw it because being different had never been an issue for me. I was one of those odd children who enjoyed being odd.

In marketing, being different is the way to stand out above the noise. Along those lines, I have to give give props to this Germany company who obviously succeeds in getting attention…

(The sound effects are obviously that, since any fly making that noise would have to weigh 10 pounds.)

We are by nature an imitative creature. It’s good to have the ability to learn from other successful people by imitating them. However, I think there’s more value in knowing when to break from the path that others have made. What you REALLY want to be is the person other people are wanting to imitate.