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Articles, commentary, tips, and thoughts... relating to web design for small businesses and organizations.

Why digital books won’t replace paper just yet…

Posted in Commentary

There are a great many advantages and “neat things” about Amazon’s Kindle, and other similar e-readers. (For the purpose of this commentary, I also include Apple’s iPad and other tablets in this same category.) The technology was a long time coming, and was depicted in many works of fiction for years prior.

Many people have worried about the demise of the printed book with the emergence of this new technology. A few years have gone by, however, and I think there are some obvious reasons why printed books aren’t going anywhere just yet.

One of the main reasons are publishers themselves. If you own a Kindle you may have noticed that while you might save a few pennies on a Kindle version of book, the price is often pretty close to what it would cost to get the original version. This doesn’t make sense economically, because it costs the publishers very little to send out additional copies electronically as opposed to another printing run. Computers make books very cheaply reproducible, and the price should reflect that. (Basic supply and demand math.) Rather than focusing on making back original costs over the sum of total sales, publishers should seek to make their customer base larger by ensuring that the reading devices are in as many hands as possible. If you multiple the market exponentially the smaller cost still ads up just fine. It’s difficult to let go of the dollar signs though, and in my opinion, publishers hope the savings on digital copies will translate directly into profits.

There is also still something to be said for the feel of a good book in your hands. The comfort of late night reading and the smell of pages that an e-reader just can’t replace. Not to mention collecting – a hard drive full of books just doesn’t compete with the feel of a large set of shelves full of classics.

For myself, as long as I can go on Amazon and buy a used copy of a new book I want to read for ten cents plus three dollars shipping and handling, that still beats the seven dollar electronic version.

We’re not competing for pie.

Posted in Commentary, Humor, Neat Ideas, Tips for Businesses, Uncategorized

I love competition.  The thrill of victory & agony of someone else making the money.

Fact is, while we might find ourselves often competing for customers; there’s enough to go around.  On top of which, we bring our own unique personality and proprietary talents.

Each experience is (or should be) unique to the customer.  Unless you’re not really into customer service and asking questions.

In a sense, we’re not competing for pie.  We might just make the pie larger if we expand upon our unique skill sets and stay the course.  Finding ways to increase our market outreach takes vision, lessons learned, and positive reactions to constructive criticism.

So, really, stop worrying about me trying to eat your pie.  I don’t like the same kind of pie you do anyway.

Unintended Consequences

Posted in Commentary, Humor

Choosing your domain name is likely one of the most overlooked steps in creating your website. Not only do you need to be sure that you’ve chosen something that will function the way you want it to in terms of marketing, etc., but you need to also be sure it doesn’t send the wrong message.

For example, unless you’re looking to get included on a billion lists of bad domain name choices, the following are poor choices.

If these all seem perfectly normal and okay, then congratulations – you do not have a dirty mind.

Nice Surprises

Posted in Code/Design, Commentary

Tonight I felt the need to give a grateful shout out to WordPress. While putting together a website for a new client, I stumbled across a small feature in the custom menu section. It’s not a big thing, but is an example of user interface happening the RIGHT way.

In many apps you can drag items in a list up and down to reposition them. What WordPress does now, though, is let you nest the list items by just dragging them to the right or left as you reposition them. A small thing that makes management of the list infinitely easier.

So whoever it was over at WordPress that stuck that one in, you have my gratitude. Thanks!!

Google Changes Impact 12% of Search

Posted in Google Updates, News, SEO

On February 24th, Google Announced a lofty Algo-upgrade to their Search Engine that “noticeably impacts” 11.8% of the Search Queries.

Why are they changing things, again!?!
We feel your pain, but the truth is, this is what has to be done to do away with SEO Junk Like This.

We’re predicting some sort of ongoing battle between Google and these large “Content Originator” sites; so don’t be surprised if the evolution continues with more frequent updates than you’d expect.

You’re not a Content Originator?
Our clients, for the most part, are safe from this algorithmic swan dance. When we advise clients during development and content creation, one phrase is repeated over and over for solid Page Ranking:  Content is Key.

So let us worry about the impact.  We’ll continue to monitor and compare over 5 dozen quarterly reports and make sure we’re on top of changes in the Searchosphere.

If you have questions, please get in touch with the Web Maestro at any time.